CEO, Principal Consultant
2/8/2017
Historically, running advertising campaigns on social platforms such as LinkedIn, Facebook and Twitter have been siloed and reliant on manual intervention to ensure the correct attribution is given…
Now, with the latest integration of LinkedIn and Marketo, you can directly connect your LinkedIn Lead Gen forms to Marketo using triggers and filters to fire off journeys, campaigns or better yet, real-time personalisation.
What are LinkedIn Lead Gen Forms?
If you haven’t already you should take a read of our Reporting via Marketing Automation paper, which talks a lot about accountability of channels in the mix of attribution.
Find out more about setting up your LinkedIn Ad Campaigns in Marketo.