WHY USE A REVENUE MODEL?
Step away from the spreadsheets
We’ve all seen page after page on spreedsheets, flip-charts and whiteboards that try to track what leads are doing as they move through the sales funnel.
There’s no more long-winded way than showing customer journey stages than by doing it that way, for 3 reasons:
- By the time you’ve managed to lay all the data out, it’s outdated
- No one understands how it fits together as a whole
- The amount of time spent on it far outstrips how long you show it for
That’s where the Marketo Revenue Cycle Model (RCM) comes into play.